Chichen Itza Debuts on Second Life

Released on = June 17, 2007, 12:16 pm

Press Release Author = Erick Laseca

Industry = Internet & Online

Press Release Summary = Virtual tourists are encouraged to cast their vote for the
archaeological site

Press Release Body = Ancient! Contemporary! Futuristic! Second LifeŽ? Famed
archaeological site and finalist towards becoming a new seventh world wonder,
Chichen-Itza, will be making its debut in the virtual world, Second LifeŽ (SL) on
June 10, 2007 at 1:00 pm PTD, featuring a seven hour music showcase. SL is a 3-D
virtual world entirely built and owned by its residents with the participation of
more than seven million people from around the world.

Virtual tourists will be able to enjoy an array of interactive and life-like
attractions at the Chichen-Itza virtual site, where they can climb or fly over the
great pyramid El Castillo, dive and search for hidden treasures in the sacred cenote
(sink hole), and visit a (traditional Mayan home). The area will also include a
Mayan temazcal (sweat lodge), where the SL community will be able to enter and lie
on a floating mat with visible steam and glowing lava rocks. The mystical experience
will allow the participant to see visions of stars, butterflies and images from the
past.

In addition, an audio tour of the area with relevant historical information about
Chichen-Itza will be made available with its very own transportation from the back
of a Mayan butterfly. A gallery of images and a streaming video of the equinox will
also be on hand.

"We are proud to share with the world this Mexican landmark and heritage," said
Francisco Lopez Mena, CEO of the Mexico Tourism Board. "We are very excited to be
promoting Chichen-Itza in this new medium, and encourage everyone to visit the site
and cast their vote for Chichen-Itza as a new seven wonder," he added.

Voting kiosks will be placed throughout the site and across the virtual world in
high-traffic areas, where you will be transported automatically to the "new7wonders"
website to vote for Chichen-Itza, upon clicking. As a token of appreciation, the
Mexico Tourism Board will be giving voters beautiful Mayan inspired clothing and
jewelry to wear in their SL travels.

To access the Chichen-Itza site, simply download the Second Life software and follow
the instructions. Once the user has entered, they must type into the search engine
"Visit Mexico," where they will be automatically tele-transported to the new site.

Wonderful Chichen-Itza dazzles visitors
It is for good reason that Chichen-Itza, declared a UNESCO World Heritage Site in
1998, is included in the finalist list for the new Seven World Wonders. The sacred
site is considered to have been one of the greatest Mayan centers of the Yucatan
peninsula, and today is one of the largest and most impressive archaeological sites
in Mexico.

Today Chichen-Itza is the most visited archaeological site in the Yucatan Peninsula.
Many tourists add a day trip to their vacation to travel to the site, located
approximately two hours away from Cancun and two and a half hours from Merida.

The site's main attractions include El Castillo, or the Pyramid of the Serpent God
Kukulkan, a magnificent pyramid topped by a temple, to which thousands of people
from all over the globe flock every spring and fall equinox to witness a shadow
depicting the god slither down it. Visitors can also explore the sacbes, white
limestone pathways used by the ancient Mayans.

Its immense ruins are surrounded by lush green vegetation, underground rivers,
natural wells and limestone that the Mayans used to construct their magnificent
buildings.

About Chichen-Itza, the World Wonder
Swiss-based New7Wonders Foundation is revising the original seven ancient wonders of
the world, and Mexico's Chichen-Itza in Yucatan State is one of 21 finalists to
become a new Seven World Wonder. Declared a UNESCO World Heritage Site in 1998,
Chichen-Itza is considered to have been one of the greatest Mayan centers of the
Yucatan peninsula, and today is one of the largest and most impressive
archaeological sites in Mexico. To vote for Chichen-Itza as one of the new Seven
World Wonders, visit the "new7wonders" website.

# # #

Erick Laseca
Mexico Tourism Board
312-228-0517 ext14
erick.laseca@bm.com


Web Site = http://www.visitmexico.com

Contact Details = Erick Laseca
Mexico Tourism Board
312-228-0517 ext14
erick.laseca@bm.com

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